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Google Business Profile

Dec 24, 2025

How to set up a Google Business Profile (without overthinking it)

If you want customers to find you on Google, this is the starting point. When someone searches something like “Plumber near me” or...

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All articles Google Business Profile Reviews

Missing Google reviews? Here's what to do

Seeing genuine Google reviews disappear is stressful, and it can have a real impact on your business.

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3 things you can do to prepare your business for AI

The way people search for local businesses is changing. Customers are not always going to Google, typing “plumber near me” and choosing one of the first businesses on the list. Increasingly, they are ...

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Google reviews in the AI era

If you’re a local business owner, you’ve probably heard plenty of SEO advice over the years. Add more keywords. Write more blogs. Optimise your website. Update your Google Business Profile. And yes, t...

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How to transform unhappy customers into your biggest fans

As a business owner, you know how much online reviews can impact your business.

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Customer Bad Review

How to respond to a bad review without losing your cool (or your next customer)

It's 7 am. You've just made your first coffee of the day, and you check your phone. There it is - a notification from Google. You feel your stomach drop. One star.

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That one-star review might be the best thing that ever happened to your business

Let’s be honest — getting a 1-star review sucks.

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You just received new customer feedback

Customer feedback vs paid ads: What works best for small businesses?

If you’re a local business owner, chances are you’ve felt the squeeze: ad budgets rising, results shrinking, and a growing sense that you’re shouting into the void. You're not alone.

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Bell Plumbing review

How Simpro automation helped Bell Plumbing gather 260+ Google reviews

Bell Plumbing has been a household name in Tauranga for over 80 years. This fourth-generation, family-owned business serves Tauranga, Mount Maunganui, and the wider Western Bay of Plenty, with a big f...

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Western Locks team photo

How Western Lock Services grew from 80 to 700+ 5 star reviews

Western Lock Services has been the go-to locksmith for thousands of Aucklanders since 1997. With a friendly team, a local shopfront and a fleet of mobile vans covering the city, they've helped thousan...

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