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Google Business Profile

Dec 24, 2025

How to set up a Google Business Profile (without overthinking it)

If you want customers to find you on Google, this is the starting point. When someone searches something like “Plumber near me” or...

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All articles Google Business Profile Reviews

Google reviews: Your key to winning more customers in 2025

In today’s digital world, Google reviews have become more important than ever for businesses like yours. As we move into 2025, they’re not just nice to have—they’re essential. Whether you’re a local s...

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An iPhone displays the Google Business Profile for Friday's Espresso, and their highlighted attributes

Your guide to Google Business Profile Attributes

Google Business Profile Attributes are essential descriptors that provide your customers with a better understanding of your business.

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An iPhone displays Google Business Profile Analytics about site visits

Understanding how to leverage Google Business Profile Analytics

One of the most effective ways to increase your business's online visibility is by maintaining a Google Business Profile that establishes your brand authority. This profile allows potential customers ...

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An image of an iphone with

Why regular updates to your Google Business Profile are important

In the ever-evolving digital marketing landscape, keeping pace with Google’s latest features can give your business a competitive advantage. A recent enhancement is the “Nearby Events and Deals” secti...

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How to use the booking feature on your Google Business Profile

Since the launch of Reserve with Google, businesses have enjoyed the convenience of allowing customers to book their services directly through their Google listing.

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An image of a woman holding her phone and a plumber receiving a message using the Google Business Profile messaging feature.

Leveraging Google Business Messages to increase customer engagement

Important note: As of July 31, 2024, Google Business Messages is no longer available. Google Business Messages, a feature of Google Business Profile (GBP), allows you to add a click-to-message button,...

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How Google Reviews impact your business reputation

Picture this: You're walking down a bustling street, stomach rumbling, trying to decide where to grab a bite for lunch. Amid the sea of options, your attention is drawn to a particular cafe. What make...

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How to create a competitive edge using customer feedback and reviews

In the ever-evolving world of business, staying ahead of the curve is essential.

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Mastering Google reviews: Effective strategies for negative feedback

These days, Google reviews are impossible to ignore. While they can be a company's biggest asset, if your business has any online presence at all, a bad review will unfortunately land on your virtual ...

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