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How to set up a Google Business Profile (without overthinking it)

If you want customers to find you on Google, this is the starting point. When someone searches something like “Plumber near me” or...

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Google can’t see how good you are. Here’s what it can see.

You might be the best plumber in town. Your team turns up when they say they will, leaves the place spotless and does a brilliant job every time. But Google wasn’t there.

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A bad review isn't the whole story. Your response matters too

Getting a bad review sucks. Especially when you are reading it thinking, “That’s not the whole story."

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Is AI Recommending My Business?

The way people search for local businesses is starting to change. A customer who used to opened Google and search “electrician Hamilton” or “dentist near me” now opens an AI tool and ask a much more c...

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Google's 2026 Review Policy Changes

Google has tightened the rules around how businesses ask customers for reviews. The good news is that you can still ask genuine customers to share their experience. In fact, regular reviews should abs...

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The Easiest Way to Contact Google Business Profile Support

If you've ever tried to contact Google for help with your Google Business Profile, you'll know it isn't always straightforward. Whether you're dealing with missing Google reviews, a suspended profile,...

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An iPhone displays the Google Business Profile for Friday's Espresso, and their highlighted attributes

Your guide to Google Business Profile Attributes

Google Business Profile Attributes are essential descriptors that provide your customers with a better understanding of your business.

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An iPhone displays Google Business Profile Analytics about site visits

Understanding how to leverage Google Business Profile Analytics

One of the most effective ways to increase your business's online visibility is by maintaining a Google Business Profile that establishes your brand authority. This profile allows potential customers ...

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Why regular updates to your Google Business Profile are important

In the ever-evolving digital marketing landscape, keeping pace with Google’s latest features can give your business a competitive advantage. A recent enhancement is the “Nearby Events and Deals” secti...

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How to use the booking feature on your Google Business Profile

Since the launch of Reserve with Google, businesses have enjoyed the convenience of allowing customers to book their services directly through their Google listing.

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