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How to set up a Google Business Profile (without overthinking it)

If you want customers to find you on Google, this is the starting point. When someone searches something like “Plumber near me” or...

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Google's 2026 Review Policy Changes

Google has tightened the rules around how businesses ask customers for reviews. The good news is that you can still ask genuine customers to share their experience. In fact, regular reviews should abs...

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The Easiest Way to Contact Google Business Profile Support

If you've ever tried to contact Google for help with your Google Business Profile, you'll know it isn't always straightforward. Whether you're dealing with missing Google reviews, a suspended profile,...

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An iPhone displays the Google Business Profile for Friday's Espresso, and their highlighted attributes

Your guide to Google Business Profile Attributes

Google Business Profile Attributes are essential descriptors that provide your customers with a better understanding of your business.

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An iPhone displays Google Business Profile Analytics about site visits

Understanding how to leverage Google Business Profile Analytics

One of the most effective ways to increase your business's online visibility is by maintaining a Google Business Profile that establishes your brand authority. This profile allows potential customers ...

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Why regular updates to your Google Business Profile are important

In the ever-evolving digital marketing landscape, keeping pace with Google’s latest features can give your business a competitive advantage. A recent enhancement is the “Nearby Events and Deals” secti...

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How to use the booking feature on your Google Business Profile

Since the launch of Reserve with Google, businesses have enjoyed the convenience of allowing customers to book their services directly through their Google listing.

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An image of a woman holding her phone and a plumber receiving a message using the Google Business Profile messaging feature.

Leveraging Google Business Messages to increase customer engagement

Important note: As of July 31, 2024, Google Business Messages is no longer available. Google Business Messages, a feature of Google Business Profile (GBP), allows you to add a click-to-message button,...

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Mastering Google reviews: Effective strategies for negative feedback

These days, Google reviews are impossible to ignore. While they can be a company's biggest asset, if your business has any online presence at all, a bad review will unfortunately land on your virtual ...

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Get found by more customers by using SEO techniques and actively managing your Google Business Profile

The impact of a Google Business Profile on local SEO

When you're looking for a local service or business, where's the first place you turn to? Well, it might've once been the Yellow Pages, but these days it's almost always Google. Since the internet fir...

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