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Google Business Profile

Dec 24, 2025

How to set up a Google Business Profile (without overthinking it)

If you want customers to find you on Google, this is the starting point. When someone searches something like “Plumber near me” or...

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All articles Google Business Profile
An iPhone displays the Google Business Profile for Friday's Espresso, and their highlighted attributes

Your guide to Google Business Profile Attributes

Google Business Profile Attributes are essential descriptors that provide your customers with a better understanding of your business.

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An iPhone displays Google Business Profile Analytics about site visits

Understanding how to leverage Google Business Profile Analytics

One of the most effective ways to increase your business's online visibility is by maintaining a Google Business Profile that establishes your brand authority. This profile allows potential customers ...

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An image of an iphone with

Why regular updates to your Google Business Profile are important

In the ever-evolving digital marketing landscape, keeping pace with Google’s latest features can give your business a competitive advantage. A recent enhancement is the “Nearby Events and Deals” secti...

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How to use the booking feature on your Google Business Profile

Since the launch of Reserve with Google, businesses have enjoyed the convenience of allowing customers to book their services directly through their Google listing.

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An image of a woman holding her phone and a plumber receiving a message using the Google Business Profile messaging feature.

Leveraging Google Business Messages to increase customer engagement

Important note: As of July 31, 2024, Google Business Messages is no longer available. Google Business Messages, a feature of Google Business Profile (GBP), allows you to add a click-to-message button,...

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High quality photography is essential for your Google Business Profile.

How to optimise your Google Business profile with photography

For small business owners, leveraging the power of photos on your Google Business Profile can significantly enhance engagement, reach (the number of people that see your profile), and click-through ra...

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Google Business Q&A: Send the right signals to Google and customers

In August 2017, Google introduced a powerful feature to its Google My Business (GMB) platform: Questions & Answers. Initially available only on Android devices, this feature expanded to all device...

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Google Business Profile: How to add your Products and Services

A Google Business Profile allows you to list crucial information about your business, such as your website, physical address, business hours, and phone number. This ensures that potential customers ca...

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Mastering Google reviews: Effective strategies for negative feedback

These days, Google reviews are impossible to ignore. While they can be a company's biggest asset, if your business has any online presence at all, a bad review will unfortunately land on your virtual ...

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