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Google Business Profile

Dec 24, 2025

How to set up a Google Business Profile (without overthinking it)

If you want customers to find you on Google, this is the starting point. When someone searches something like “Plumber near me” or...

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All articles Google Business Profile Reviews
Bell Plumbing review

How Simpro Automation helped Bell Plumbing gather 260+ Google Reviews

Bell Plumbing has been a household name in Tauranga for over 80 years. This fourth-generation, family-owned business serves Tauranga, Mount Maunganui, and the wider Western Bay of Plenty, with a big f...

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Western Locks team photo

How Western Lock Services grew from 80 to 700+ 5 star reviews

Western Lock Services has been the go-to locksmith for thousands of Aucklanders since 1997. With a friendly team, a local shopfront and a fleet of mobile vans covering the city, they've helped thousan...

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Quote from Cowleys Hire

How Cowleys Hire gathers feedback from 50+ customers per month

Cowleys Hire is a third-generation, family-owned business and the longest-running hire company in New Zealand. With four busy locations and 35+ staff, they’re a trusted name throughout Northland.

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How Google Reviews impact your business reputation

Picture this: You're walking down a bustling street, stomach rumbling, trying to decide where to grab a bite for lunch. Amid the sea of options, your attention is drawn to a particular cafe. What make...

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How to create a competitive edge using customer feedback and reviews

In the ever-evolving world of business, staying ahead of the curve is essential.

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Discover why Google Reviews need to be a priority on your business growth checklist.

Why local businesses must prioritise Google reviews

Google reviews, Facebook reviews, website testimonials, Yelp reviews... Yeah, it's pretty overwhelming! When you're busy, it can be tempting to put reviews in the too-hard basket, try to master all th...

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Staying on the lookout for opportunities to improve on mistakes is a key to long-lasting business success.

The ROI of service recovery: turning setbacks into success

In the world of customer service, there's a powerful tool that often goes unnoticed yet holds incredible potential for businesses aiming to boost their bottom line.

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The dos and don'ts of customer feedback management

Customer feedback is a valuable tool that can guide your business towards improvement and long-lasting success.

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Image of phone on Google homescreen, hands down the most popular search engine for customer reviews

The psychology of Google reviews

As human beings, we're defined by our choices and decisions. These days, when information is at our fingertips, online reviews have revolutionised our decision-making process.

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